Transmission of Place Branding Values through Experiential Events: Wine BC Case Study
Sustainability is to promote economic growth that generates equitable wealth for all without harming the environment, becoming one of the objectives that serve as a starting point for many place branding strategies. Cultural heritage, environmental sustainability, and the valorization of the territory are nowadays unavoidable elements to sustain brands. This research analyzes the transmission of…
Social-Media Analysis for Disaster Prevention: Forest Fire in Artenara and Valleseco, Canary Islands
NEW PUBLISHED PAPER ON Journal of Open Innovation: Technology, Market, and Complexity. This manuscript investigates the use of social media, specifically Twitter, during the forest fires in Artenara and Valleseco, Canary Islands, Spain, during summer 2019. The used methodology was big-data analysis through the Union Metrics and Twlets tools, as well as content analysis of…
«Debate político en el ecosistema digital: Análisis de contenido e interacción de los candidatos en las primarias del Partido Popular (julio 2018)»
Esta investigación pone en valor la entrada en juego de los medios sociales digitales como lugar de encuentro, debate y confrontación de ideas en el entorno político público. El escenario de los debates ha pasado del mundo de los medios tradicionales al ecosistema digital, de forma radical. Para ello,esta investigación analiza los mensajes emitidos en…