Transmission of Place Branding Values through Experiential Events: Wine BC Case Study
Sustainability is to promote economic growth that generates equitable wealth for all without harming the environment, becoming one of the objectives that serve as a starting point for many place branding strategies. Cultural heritage, environmental sustainability, and the valorization of the territory are nowadays unavoidable elements to sustain brands. This research analyzes the transmission of…
Release of the Fourth Season of Money Heist: Analysis of Its Social Audience on Twitter during Lockdown in Spain
Nowadays we are witnessing a significant change in content consumption. This, together with the global health situation, has caused some behaviors to accelerate. This research focuses on the specific case of the lockdown in Spain and the coincidence with the launch of the fourth season of Money Heist compared to the launch of season three.…
«Debate político en el ecosistema digital: Análisis de contenido e interacción de los candidatos en las primarias del Partido Popular (julio 2018)»
Esta investigación pone en valor la entrada en juego de los medios sociales digitales como lugar de encuentro, debate y confrontación de ideas en el entorno político público. El escenario de los debates ha pasado del mundo de los medios tradicionales al ecosistema digital, de forma radical. Para ello,esta investigación analiza los mensajes emitidos en…