Categoría: Comunicación de crisis

Publicaciones relacionadas con la comunicación de crisis

Social-Media Analysis for Disaster Prevention: Forest Fire in Artenara and Valleseco, Canary Islands

Comunicación Comunicación de crisis Investigación Académica Marketing Social media
Social-Media Analysis for Disaster Prevention: Forest Fire in Artenara and Valleseco, Canary Islands

NEW PUBLISHED PAPER ON Journal of Open Innovation: Technology, Market, and Complexity. This manuscript investigates the use of social media, specifically Twitter, during the forest fires in Artenara and Valleseco, Canary Islands, Spain, during summer 2019. The used methodology was big-data analysis through the Union Metrics and Twlets tools, as well as content analysis of…

Por fjcristofol diciembre 8, 2020 0
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Active listening in the management of crisis communication: Case study of the 2017 terrorist attack in Barcelona

Comunicación Comunicación corporativa Comunicación de crisis Investigación Académica Marketing Marketing digital Social media

NEW PUBLISHED PAPER ON COMMUNICATION & SOCIETY with Francisco Javier Paniagua & Jordi de San Eugenio. Follow the link This article analyses the use of social networks as a public relations strategy within the framework of a crisis communication strategy deployed following a terrorist attack. More specifically, the Twitter account of the Police of Catalonia…

Por fjcristofol septiembre 30, 2020 0
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